2010 Topps Retail Breakdown

After busting a handful of Topps in all forms to scratch the old wax itch, I decided to compile a little data to give myself the best idea of what to expect from the different retail configurations. So we grabbed a couple of each and did a little breakdown:

4 – Target exclusive single 12 card pack ($2 X 4 = $8)

  • Base: 36 ($.22/ea)
  • Inserts: 12 ($.67/ea)

4 – Wal-Mart exclusive single 12 card packs

  • Similar results to the Target

1 – Target exclusive blaster – 8 8 card packs, 2 “Throwback” packs, 1 manupatch ($20)

  • Base: 41 ($.49/ea)
  • Inserts: 14 ($2.00/ea.)

1 – Wal-Mart exclusive blaster – 8 8 card packs, 2 “Black Background” packs, 1 manupatch ($20)

  • Similar result to the Target

2 – 36 card rack pack ($10)

  • Base: 57 ($.18/ea)
  • Inserts: 15 ($.67/ea)

So this crude little breakdown is, at least, proof that base set collectors should ignore the blasters- the premium you pay for the exclusive patch and Throwback or Black Background cards (which I doubt anyone considers part of even the master set) is too steep. I was surprised that the price breakdown on the single packs and the racks were so similar- as we opened them, it seemed like we just weren’t getting as many inserts as in the other configurations. Bear in mind, however, that the popular red- and blue-back minis can only be found in their respective exclusive store’s single packs. Plus the pack searchers must have a field day with those see-thru rack packs and the more bold ones could work their way through a gravity feeder if they were so inclined.

To be perfectly honest, I find the myriad configurations of the retail versions of Topps’ flagship product tiresome and more than a little bit of a hassle. And it certainly doesn’t help any argument that Topps or the MLB would make for their exclusive licensing agreement simplifying the baseball card marketplace.

By the way, those Black Background cards are just confusing to me… the Throwbacks are kind of fun I guess, even though they’d be way better if they were just cardboard and not cardboard with gloss glued on the front. But these Wal-Mart ones just don’t make any sense… what’s the motivation? Check out Christ at Stale Gum’s nominee for the worst card of the year. But then there’s this, which is kind of awesome… though that’s just an awesome picture to begin with.

I’m curious to see how other people feel about the state of retail these days- seems that many “serious” collectors ignore it entirely or use it just as a quick fix. Does Topps have anything to gain by improving its retail situation? Or is retail for kids and suckers in the modern age?

4 comments to 2010 Topps Retail Breakdown

  • Retail holds a special place in my heart. The first auto I ever pulled came out of retail (Denny McLain, 05 All-Time Fan Favorites). A friend of mine got a Barry Bonds auto/5 out of retail. For set collectors, retail is entirely worthwhile through buying packs – especially for sets like Heritage and A&G. I’m not a set collector, but I know a lot of them and they eat up retail packs. For them it’s cheaper than buying a hobby box. Hobby only cards they can get through trading or buying singles.

    My opinion is that retail is untapped, despite the mini-wall of cards at Target or Walmart (if you’re lucky). I think card companies should focus at least one or two sets as being just retail – and make them appealing to set collectors (and affordable – remember Topps Total? I ALMOST built that set… It was cheap and looked decent).

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    JayBee Anama

  • […] mediators said late on Friday at the end of a regular tour of the Nagorno-Karabakh conflict zone.2010 Topps Retail Breakdown Community GumJames B. Anama. February 13th, 2010 at 9:58pm. Your site has now been added to the Sports Card […]

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